Spending the Most Really Does Win the Most Customers. Here’s Why
Opinions expressed by Entrepreneur contributors are their own. “Whoever can spend the most, wins.” This is an adage in marketing that happens to be 100% true. If your business is prepared to meet the ever-increasing customer acquisition cost in today’s hyper-competitive digital and traditional media landscape, you are well onRead More
How Explainer Videos Can Help You Stand Out in a Crowded Market
Opinions expressed by Entrepreneur contributors are their own. According to Clutch, 64% of small businesses have a digital footprint on the web, and each is trying to win as many customers as possible. Moreover, thousands of businesses come to the web daily to make their mark. Yes. The digital marketRead More
Elevate B2B Marketing News Weekly Roundup: More B2B Buyers Using Social & Rising Use of Influencers
Microsoft Unveils New Mobile-First Experiences For Bing & EdgeMicrosoft has brought an array of new features such as Skype integration to its mobile Bing search and Edge web browser apps, including integrated social media sharing options, new ways to draft AI-assisted text, better multiple language support, and new AI-rich SwiftKeyRead More
Elevate B2B Marketing News: More B2B Buyers Using Social, & Rising Numbers Turn To Influencers
Microsoft Unveils New Mobile-First Experiences For Bing & EdgeMicrosoft has brought an array of new features such as Skype integration to its mobile Bing search and Edge web browser apps, including integrated social media sharing options, new ways to draft AI-assisted text, better multiple language support, and new AI-rich SwiftKeyRead More
8 Ways I Grew My Company’s YouTube From Inactive to 1 Million Subscribers β and Counting
Opinions expressed by Entrepreneur contributors are their own. I suspect a lot of people, entrepreneurs or not, started out on YouTube like I did: with a channel thatstayed relatively inactive. Now my company recently surpassed 1 million subscribers since I started β still a bit unsure of what I wasRead More
How To Maximize The Power Of Newsletters
Marketing Podcast with Russell Henneberry In this episode of the Duct Tape Marketing Podcast, I interview Russell Heneberry. He is a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. Heβs the Founder of theCLIKK, an email newsletter about digital marketing. Russ also consultsRead More
How Sustainability is Revolutionizing Branding and Corporate Identity
Opinions expressed by Entrepreneur contributors are their own. Changing weather patterns, disruptive floods and unprecedented forest fires have all dominated headlines over the past few years. Combined with continued warnings about the detrimental effects of climate change overall, these events have raised consumer awareness of the impact daily purchases haveRead More
4 Easy Ways to Improve Your Customers’ Online Shopping Experience
Opinions expressed by Entrepreneur contributors are their own. With the advent and popularity of online shopping, the retail industry has continued to show exceptional growth in the coming years. In fact, total retail sales are projected to amount to $7.9 trillion in 2026. Stepping into a retail store, you areRead More
Why Local Media is the Secret to Getting Free PR
Opinions expressed by Entrepreneur contributors are their own. Living in Las Vegas means I live and work where there are over 24,000 events, conventions and trade shows (bringing in 6.5 million attendees) annually. Having worked with many companies who attend, display or speak at these events, there’s one thing IRead More
Boost Your Business’s Online Presence By Leveraging These Web3 Marketing Trends and Tactics
Opinions expressed by Entrepreneur contributors are their own. The world of marketing is undergoing a paradigm shift with the rise of Web3 technologies. This decentralized internet model, characterized by blockchain-based platforms, decentralized applications (dApps) and a strong focus on user privacy, has paved the way for innovative marketing strategies thatRead More
