Marketing Podcast with Whitney Johnson In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert inRead More

Opinions expressed by Entrepreneur contributors are their own. TV advertising doesn’t carry quite the same weight it used to. Twenty years ago — back in the days of “water cooler” TV moments and must-watch televisual events — the medium was pegged to a specific time and schedule. If you wantedRead More

Opinions expressed by Entrepreneur contributors are their own. Authenticity has become such a buzzword these days that it’s almost lost all its meaning! The dictionary literally defines the word authentic as: “not false or copied; genuine; real”, but yet, there are so many people out there desperately seeking people’s helpRead More

Marketing Podcast with Dale Bertrand In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneurRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

The term “direct marketing” is often synonymous with “mail order.” It comes with set-in-cement success principles dating to the turn of the century, which might make you think: Why would I ever think of applying that to my local brick-and-mortar retail business, service business, or professional practice? Here’s why: BecauseRead More

Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved? Part of what keeps the online world indispensable for marketers is the fact that social media platforms are forever either being created — in theRead More

Opinions expressed by Entrepreneur contributors are their own. In the creator world, we often hear that content is king. Though, this phrase leaves out a very important piece of the puzzle. Gary Vee coined the phrase “If content is king, then context is God.” The context that surrounds your contentRead More

Opinions expressed by Entrepreneur contributors are their own. As the owner of a new website, you’re probably eager to make as much money as possible as quickly as possible. You want everything to be better, faster and more efficient, and you want it all to be optimized yesterday. I’ve beenRead More

Opinions expressed by Entrepreneur contributors are their own. People buy franchises for two reasons. First, they hope to be backed by experts in running a successful business. Second, they want to attach themselves to a strong brand everyone has heard of. The industry standard for franchisors is to provide training,Read More