Opinions expressed by Entrepreneur contributors are their own. Companies employ search engine optimization (SEO) because they want to improve their presence in online searches. However, the truth is that for larger brands — and especially national brands — SEO has little to do with why brands may appear in first-pageRead More

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the more oftenRead More

Takeaways from this episode: From Hobby To Business — Kelly Senyei began food blogging as a hobby in 2008. However, once she decided to make Just a Taste a business, there were many aspects to consider in order to generate revenue. Different Platforms. Different Languages — Kelly Senyei understands thatRead More

Opinions expressed by Entrepreneur contributors are their own. In 2022, the United States is fortunate enough not to be in a recession. However, the odds of a recession in 2023 are on the rise. Experts predict there’s currently a 30% chance of recession, and that number has doubled over threeRead More

Opinions expressed by Entrepreneur contributors are their own. It doesn’t matter if you are a content writer, copywriter, or blogger; learning how to write when you don’t feel like it is essential if you want to get serious about your work. But ultimately, there will be days when writing feelsRead More

Opinions expressed by Entrepreneur contributors are their own. Since Covid-19, brands have been getting more creative in reaching new audiences and staying relevant. Marketing ideas that worked in pre-pandemic times are now deemed irrelevant, and what worked last year doesn’t necessarily mean it is guaranteed to resonate with your audienceRead More

[youtube https://www.youtube.com/watch?v=_c969xBrftA&w=560&h=315]Click play on the video above for a highlight of the 2022 State of B2B Influencer Marketing Report. With 2022 in full swing, the team and I at TopRank Marketing are happy to share our second report on the State of B2B Influencer Marketing. As the business world hasRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. Any meaningful digital marketing strategy takes a commitment of time and money to put together. That commitment can involve days, weeks or even months of brainstorming sessions, research, analysis, strategy building, testing and more, taking the skill and collaboration of some ofRead More

B2B customer journeys that begin at review sites are significantly shorterB2B buying journeys average 192 days in length, dropping by 63 percent when a buyer’s first touch is with a review website, while the buying process is significantly longer than average when first-touch channels are social or paid media —Read More