The Duct Tape Marketing Podcast with Joe Crisara

In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.

The thoughtful and wholesome “don’t worry about it” mentality almost bankrupted him once. He shares how the key to profit isn’t cutting costs by cutting corners but by providing high-quality service and offering multiple options to customers.

Joe Crisera introduces the concept of ‘Pure Motive Service,’ which involves providing solutions prioritizing:

1. Quality
2. Reliability
3. Safety, and
4. Health.

He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service.

Key Takeaways

[00:00] Introduction and Background

[01:20] The Pivotal Aha Moment

[04:31] Offering Multiple Options and Pricing Strategies

[07:57] Pure Motive Service and Anticipating Needs

[11:53] Articulating Solutions and Selling Premium Options

[18:08] The Role of Marketing in Delivering Exceptional Service

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This episode of The Duct Tape Marketing Podcast is brought to you by:

Oracle

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