The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry.

He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. We discuss the intricate balance between leveraging AI technology and harnessing human expertise to create authentic content in today’s digital landscape.

Key Takeaways

Jeff Coyle emphasizes the importance of blending AI capabilities with human expertise to create authentic content. While AI tools offer efficiency, they continue to lack the ‘personal touch’ and nuanced understanding that human expertise provides. By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. Ultimately, by leveraging both AI technology and human expertise, businesses can unlock new levels of creativity, efficiency, and effectiveness in their content strategies.

Questions I ask Jeff Coyle:

[01:54] Can you set the record straight on the discourse of the inauthenticity of AI?

[03:49] What are the differences between some of the more robust technologies and the pedestrian types such as Chat GPT?

[07:44] Does feeding language models lead to more authentic outputs?

[10:36] Talk about how tools like Market Muse are perfecting AI as a tool

[14:58] How do you overcome the shortcomings of AI as an unideal substitute for expertise when using search engines?

[23:07] Is there some place you’d invite people to connect with you?

More About Jeff Coyle:

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