Opinions expressed by Entrepreneur contributors are their own. When you’re just starting a company, it can feel overwhelming to figure out what your brand is about – from the logo and color palette to the tone of voice, core messaging and even the brand’s value statement. However, starting from theRead More

Opinions expressed by Entrepreneur contributors are their own. As the most important audience for many companies, it’s important that investors are enthusiastic about the company’s marketing activities. Given that different investors have varying levels of marketing acumen and beliefs about effective marketing, your marketing team must customize how it collaboratesRead More

2023 was a year of remarkable growth for the marketing industry. With a rapidly changing landscape, it’s never been a more exciting time to be an entrepreneur. I was able to visit with many phenomenal guests on the show this year. It’s been nice to review some of the mostRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. CEOs and entrepreneurs understand the clear difference between marketing and public relations (PR). Speaking to prospects and customers only? Marketing. Speaking to everyone? PR. “Everyone” can include employees (current and prospective),Read More

Opinions expressed by Entrepreneur contributors are their own. Most noteworthy businesses and websites are capable of hitting the magic 100,000 visitors per month. Countless high-potential companies lose the battle for page views simply because they don’t know how. There are, however, some factors you need to consider before embarking onRead More

The Duct Tape Marketing Podcast with Steve Stockman In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Stockman, a seasoned producer, writer, and director with over 200 commercials under his belt. His expertise spans various mediums, including web series, films, music videos, and TV shows. The discussionRead More

Opinions expressed by Entrepreneur contributors are their own. In the early 2000s, Starbucks made writing customers’ names on cups a standard. Every time you ordered a drink, the barista would make sure your first name was written right on your grande mocha latte. However, no one would have guessed thatRead More

Opinions expressed by Entrepreneur contributors are their own. In the digital era, an entrepreneur’s playground is no longer limited to the brick-and-mortar storefront. It extends into the vast, hyperconnected, always-on world of the internet. Here, a positive brand reputation is not just a nice-to-have; it’s a must. Let’s delve intoRead More

I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. But let me be upfront: I approach the concept of “trends” with a healthy dose of skepticism. Why? Because often, by the time something is labeled a trend, it’s either already happening or it’s justRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In our hyper-connected world, the incessant buzz of digital communication can be deafening. Brands striving to be heard in this cacophony often resort to amplifying their message, but they then riskRead More