The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Levin, a seasoned entrepreneur and co-founder of WorkBetterNow, a company specializing in providing talent from Latin America & The Caribbean for US-based businesses. Prior to that he started and built a media company serving small businesses in the New York area. Rob has served as a CEO and CFO of several fast growing businesses and began his career as a CPA.  Our conversation dives into the future of remote work, addressing the challenges of the talent crisis, the need to harness diversity, and the role of AI upskilling.

Key Takeaways

Embark on a transformative journey with Rob Levin as he talks about strategies for navigating the talent crisis, harnessing diversity, and implementing AI upskilling in remote work environments. Discover the importance of accessing a wider pool of talent, integrating remote team members into company culture, and investing in continuous learning initiatives. Whether you’re a business owner seeking to optimize your remote team or exploring opportunities in the remote work sphere, Rob’s insights will empower you to build a thriving business that stands the test of time.

Questions I ask Rob Levin:

[01:03] How was WorkBetterNow founded?

[02:48] What did you learn from the difference between your first and second assistant?

[04:33] Why the decision to focus on talent from Latin America?

[06:50] What have you observed trend-wise in the virtual assistant industry?

[12:21] What is Upskilling and how do you apply that as a value at WorkBetterNow?

[16:53] How important are documented processes in WorkBetterNow?

[20:02] How does AI come into play in the smooth running of your business and the efficiency of Virtual Assistants?

[21:25] Where can people connect with you?

More About Rob Levin:

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Connect with John Jantsch on LinkedIn

This episode of The Duct Tape Marketing Podcast is brought to you by Work Better Now

Visit mention the referral code DTM Podcast and get $150 off for your first 3 months.

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