B2B Marketing News: Changing B2B Sales Models, LinkedIn Adds Polls, Social Media Engagement Data, & Twitter’s Scheduled Tweets
COVID-19’s Impact on B2B Software Budgets31 percent of B2B software buyers say they’ll spend less due to the pandemic, while 30 percent said that spending won’t be affected, according to recently-released survey data. Web conferencing, collaboration, and remote desktop software were the three top segments for expanded spending, the surveyRead More
Free Webinar | May 27: How to Increase Sales and Find New Customers While Working From Home
Join Salesforce exec Tiffani Bova as she answers the top 10 questions from salespeople and sales managers around the world. May 14, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. COVID-19 has changed the way we do sales forever. Nearly everyone is now a virtual, remoteRead More
7 Ways to Enhance Your Blog Posts for More Traffic
May 14, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT poweredRead More
Tips of the Trade with Seth Godin
Marketing Podcast with Seth Godin In this episode of the Duct Tape Marketing Podcast, I interview Seth Godin, author, entrepreneur, and most of all a teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has writtenRead More
5 Project Management Tips for Adrift Remote Marketing Teams
“WILSON!” “Wilson, I’m sorry!” via GIPHY Work, lately, feels a little like being a castaway. Isolating yourself. Dreaming of the past. Trusting in technology — however advanced or primitive — to get us through. And work could stay this way for a while. The COVID-19 pandemic has brought an unprecedentedRead More
Want to Advertise Your Business on Podcasts? Here’s How to Get Started.
May 13, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Everyone “knows” that sponsoring podcasts is, quite often, one of the most effective and easiest ways to launch a modern startup and set it on a fast-growth trajectory. Although podcast audience numbers are down slightly duringRead More
How to Bring In-Person Events Online
Marketing Podcast with Liam Austin In this episode of the Duct Tape Marketing Podcast, I interview Liam Austin a virtual event strategist, having launched over 15 virtual summits and online business networking events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. As the co-founder of EntrepreneursRead More
Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing In Action
Always-on influence is especially vital today as brands look to combat increasing mistrust and apathy. Why have top B2B firms including our clients LinkedIn, Adobe and Dell Outlet chosen always-on influencer marketing programs, and what results are they achieving using continuing influence programs? We answer these questions and more withRead More
Creating a customer success journey
Back in the 80s, there was a brand that became a cultural hit called Members Only. Yes, I had a Members Only jacket, there, I admit it. The tagline for the companies’ line of apparel was, “When you put it on, something happens.” (First off, if you’re too young toRead More
How to Build a Brand People Love
Marketing Podcast with Emily Heyward In this episode of the Duct Tape Marketing Podcast, I interview Emily Heyward, the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their startups andRead More
