Transcript of Using AI with Human Touch to Create Great Social Content

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello, and welcome to another episode of theRead More

Break Free B2B Series: Ben Wallace on the ‘Triple Bottom Line’ in B2B Marketing

How does the air we breathe affect the work we produce? It’s not a question I’d pondered very frequently, until I had the opportunity to chat with Ben Wallace for the latest episode of Break Free B2B. But it’s one of many considerations that came to light during his illuminatingRead More

3 Ways to Differentiate Your Business in a Competitive Market

Does your business occupy a crowded niche? If so, you’ll need to stand out to survive. January 15, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. These days, it’s increasingly difficult for an entrepreneur’s business to stand out. Extreme competition has led to consumers having highRead More

How to Market Taboo Products

Tips from successful campaigns promoting everything from shapewear to prostate health. January 15, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. New York City’s Metropolitan Transit Authority (MTA) wouldn’t run their ads on subways, but feminine-hygiene product-maker THINX kept pushing. City officials called the ads, whichRead More

The Sales Podcast – The Self-Reliant Entrepreneur

John Jantsch stops by The Sales Podcast and sits down with host Wes Schaeffer to discuss his latest book, The Self-Reliant Entrepreneur. Salespeople, entrepreneurs, and business owners know that they need to work on themselves before they can grow in their work life. Jantsch wrote this book recognizing that ourRead More

Incorporating Storytelling Into Your Sales Process

Marketing Podcast with John LivesayPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with sales keynote speaker, author, and pitch whisperer John Livesay. Livesay is a sales expert who coaches teams on how to become irresistible to their prospects. He’s also the author of the bestselling book BetterRead More

Transcript of Incorporating Storytelling Into Your Sales Process

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More

Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram

Numbers can provide great insight, sure. But human connection is still key. January 15, 2020 15+ min read This story appears in the January 2020 issue of Entrepreneur. Subscribe » I didn’t know it at the time, but I was about to join my very last “performance calibration session.” This was lateRead More

5 Free Online Courses to Sharpen Your B2B Marketing Skills

No matter how much you already know, in 2020’s always-on B2B marketing landscape there’s always more to learn. That’s why savvy B2B marketers are continually seeking out new methods and research, and refining and honing their existing skills. Whether it’s influencer marketing, conversion optimization, or search engine optimization (SEO), withRead More

What Megatrends Will Shape Your Business?

Marketing Podcast with Rohit BhargavaPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with marketer, author, and speaker Rohit Bhargava. He is an innovation and marketing expert and the founder of the Non-Obvious Company, which has spawned a number of books under that title, includingRead More