Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics
Part art, part science, all business. This is the credo under which Hal Werner operates. As Global Manager of Digital Marketing & Strategy for Mitel, he’s responsible for overseeing the telecommunication company’s marketing programs from a holistic view, and understanding how all the pieces fit together. Coming from a backgroundRead More
5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google
To appeal to both Google and your users, marry design with SEO. November 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you think of SEO and web design as separate elements of your website? You shouldn’t. In fact, to do both correctly, they haveRead More
Get Unlimited Access to 1 Million Vector Images With VectorGrove
This royalty-free service can greatly simplify your design process. November 18, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ourRead More
Why California’s New Data Privacy Law Matters to Marketers Everywhere
Be compliant or be complacent. These are the two options facing brands and marketers today, as data privacy laws continue to increasingly take hold. For those paying attention, it’s been clear for some time that Europe’s GDPR regulations were only the beginning of a global effort to formalize and enforceRead More
Weekend Favs November 16
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
Traditional Marketing Is Dying: Is Your Brand Prepared for What’s Next?
In today’s marketing world, a YouTube star or an Instagram model can have more influence and engagement than some of the largest brands in the world. November 15, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. While social media marketing has been prevalent for the lastRead More
The Marketing Book Podcast – The Self-Reliant Entrepreneur
John Jantsch appeared on The Marketing Book Podcast to discuss his latest book, The Self-Reliant Entrepreneur. This is Jantsch’s sixth book, and while the others have been focused on marketing strategy and tactics, this book is designed to be a daily devotional for entrepreneurs of all stripes who are lookingRead More
Digital Marketing News: Instagram Tests Hiding Likes, Brand Trust Priorities Report, & Facebook’s New Brand Tools
Instagram Will Begin Hiding Total Like Counts for US Users from Next WeekInstagram is slated to start hiding the number of likes that posts have acquired in a forthcoming test. In areas where it’s already been tested, total Instagram like counts have dropped, study data has shown. Social Media TodayRead More
How to Improve Your Financial Advisory Firm’s Marketing
To get in front of more qualified prospects, follow these three steps. November 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. This article is written by Patrick Brewer, founder of Brewer Consulting and SurePath Wealth, host of “The Model FA” podcast, and an Advisor inRead More
Easy Tips on Using LinkedIn for Your Marketing Purposes
Marketing guru Eric Siu speaks with a LinkedIn pro about leveraging the platform to promote your business. November 14, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu speaks with marketing friend Gaetano Dinardi about his experience using LinkedIn to increase his marketing presence. DinardiRead More
