Founders can benefit from making themselves more accessible as their company grows. November 14, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. So, you’re a founder and you’ve created a brand for your company that you’re proud of. But what about your personal brand? Many founders hideRead More

Intertwined from the start. For marketing executive Clare Carr, digital marketing and data have been a packaged deal since the beginning of her career. But for most marketers, while data is plentiful, leveraging that data (and diriving actionable insights to improve content strategy) is an evolving challenge. Most of usRead More

John Jantsch appeared on Chase Jarvis’ podcast to discuss his latest book, The Self-Reliant Entrepreneur. The book is a series of daily meditations, centered around curated readings from transcendentalist authors of the 1800s. Jantsch identifies the transcendentalist period as one of the first eras of counter-culture in the United States.Read More

Optimizing for conversions is just the tip of the iceberg. November 13, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs who venture into the SaaS industry are often fueled by the passion of building phenomenal products that can change their customers’s lives, but also consider marketing andRead More

John Jantsch’s latest book, The Self-Reliant Entrepreneur, has been featured in an Inc. piece by Shama Hyder, founder and CEO of Zen Media. Hyder outlines the premise for the book—a daily devotional of 366 meditations, meant to guide any entrepreneur through their journey of building, growing, and managing a business—andRead More

Marketing Podcast with Jennifer BrownPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is speaker, author, and inclusion expert Jennifer Brown. She is the president and CEO of Jennifer Brown Consulting, where she helps leaders drive organizational change and create more inclusive cultures and diverse teams at work. BrownRead More

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Jennifer Brown. She is a leading diversity and inclusion expert, keynote speaker, author, and host of The Will To Change Podcast. We’re going to talkRead More

Augmented reality and artificial intelligence aren’t just for B2C marketers anymore, and as we move into 2020 we’re likely to see a new decade of B2B that keeps moving farther away from “Boring-To-Boring” and towards more to B2C-like experiences. AR and AI are a key part of what consumers increasinglyRead More

Marketing Podcast with Bill CatesPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I sit down with referral coach, speaker, and author Bill Cates. Cates is one of the leading experts on how to acquire business through word of mouth, referrals, and personal introductions. He does training withRead More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. Hello, and welcome to another episode of the Duct TapeRead More