4 Ways to Turn Cold LinkedIn Connections Into Clients (Without Being Sales-y or Spammy)

Try these tactics to turn LinkedIn into a client generator. September 13, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. With over 645 million global users (including over 150 million in the United States alone), LinkedIn has become one of the most important digital tools forRead More

Learn How to Create a Marketing Plan That Works

This one-hour course will show you how to convert prospects into lifetime customers. September 13, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue fromRead More

Digital Marketing News: Google Phases Out Search Console & Adds Bidding Options, Marketing Business to Gen Z, Instagram Post Study & More

The rise of Spotify as an advertising channelSpotify has over 217 million users, and the music and podcasts they increasingly listen to have brought greater attention from marketers. ClickZ takes a look at how marketers are embracing Spotify for advertising. ClickZ [embedded content] Ad Revenue Holds Steady Despite Recession WorriesDigitalRead More

B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #mpb2b

Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs and she’s been a positive influence to me on what’s possible in content and B2B marketing ever since. I’m not alone. During that time, we’ve both grown as marketers. Well, maybe I’veRead More

The Keys to Driving More Traffic to Your Website

Get more eyeballs on your website by following a few of these marketing tips. September 11, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how to drive more traffic to your website. Spend time on search engine optimizationRead More

The Self-Reliant Entrepreneur Reading: September 11

Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 11 Each week this month, I’ll be doing a reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. The book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors andRead More

Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid

Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. September 11, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakesRead More

Content Marveling: Wonder and Astonishment in Marketing

Two little letters. On the surface that’s all separating your standard issue “marketing” from the extraordinary and entirely different practice of “marveling.” At TopRank Marketing, “Content Marveling” is the practice of bringing greater wonder and astonishment to traditional content marketing, and can be applied in both the worlds of direct-to-consumerRead More

Seth Godin on Marketing and Harper Lee’s One-Star Reviews

The author and businessman offers his wisdom in this casual conversation. September 10, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Seth Godin is a living tsunami of productivity. He’s an entrepreneur who’s been inducted into both the Marketing Hall of Fame and the Direct MarketingRead More

4 Software-Marketing Messages Scaring Your Customers Away

Eliminate these from your arsenal and you’re bound to generate sales. September 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It seems like there are more startups than ever before that are selling software or software-as-a-service (SaaS) solutions. One of the challenges of B2B sales,Read More