Marketing Podcast with Jason HarrisPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I sit down with CEO of  the creative agency Mekanism, Jason Harris. Mekanism has worked with major global brands including Ben & Jerry’s, Peloton, HBO, and MillerCoors. Their campaigns have won numerous creative awards, andRead More

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Jason Harris. He is the CEO of award-winning creative agency Mekanism and the co-founder of the Creative Alliance. But he’s also the author of aRead More

A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and theyRead More

I was roughly five years into my marketing career when I began managing my first direct report. It was the biggest challenge I faced yet. I was now being evaluated on the actions, successes, and failures of another person—and I also knew it was my responsibility to give them theRead More

Leverage expert strategies to improve your social media strategy and engagement, plus network with editors from Entrepreneur magazine. September 16, 2019 4 min read There is a fundamental — and critical — disconnect between the way brands try to engage their audience and the way their audience wants to beRead More

It doesn’t matter how big your reach is if your audience won’t engage with your content. September 16, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Is your brand putting significant resources into posting every day on Facebook, yet no one’s engaging with your posts? AreRead More

Earlier this year, Salesforce made waves by announcing a policy that compelled retailers to either stop selling military-style rifles and certain accessories, or stop using its popular e-commerce software.  For a massive brand like this to take such an emphatic stand on a divisive social issue would’ve been unthinkable notRead More

Discover how to think like a journalist from Entrepreneur Editor-in-Chief Jason Feifer. September 14, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from theRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

These high-profile accounts demonstrate how to capitalize on your target audience. September 13, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Since Instagram’s inception, the platform has redfined social-media engagement. It is now the ultimate territory marketers set out to conquer, meaning competition is fierce andRead More