It’s always fascinating when thousands of marketers, many of whom are competitors, can come together for a week to share ideas, innovations, and advice with one another to grow their business and push the boundaries of their industry. Content Marketing World 2019 was no exception to this act of selflessRead More

Social-media maven Denis Piszczek helps break down the ins and outs. September 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product thatRead More

Your latest published work can also serve as a larger marketing tool. September 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Getting a book published is pretty easy these days, at least if you’re willing to self-publish. But using a book to grow your businessRead More

Marketing Podcast with John WarrillowPodcast Transcript Today on the Duct Tape Marketing Podcast, I chat with John Warrillow. He is the founder of The Value Builder System and the author of several books, including Built to Sell: Creating a Business That Can Thrive Without You. Warrillow has dedicated his careerRead More

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is John Warrillow. He is the founder of the Value Builder System, a company that helps business owners improve the value of their company, andRead More

If you’ve been in business for a while, you’ve probably generated a lot of content over the years. From blog posts to social media updates to podcasts and webinars, many businesses have shared tons of valuable information with their audience. But sometimes that older content starts to collect dust. It’sRead More

Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental. But if we know that consumers demand an omnichannel experience… Why are so many marketingRead More

B2B content marketers have faced many epic foes over the last few years. There’s the nefarious Content Shock, the demoralizing Facebook Algorithm, and the destructive Google Search Update. We have battled them all and continued to thrive. But now we face our most fearsome foe: The Dreaded Trust Gap. LessRead More

You know a conference session is going to be good when literally hundreds of marketers are turned away due to an already packed room. And you know a session is going to be great when the amazing Ann Handley takes the stage and is visibly bummed that she didn’t getRead More

Being upfront with customers about pricing will create a customer for life. September 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Every January, I go to the Consumer Electronics Show (CES) in Las Vegas. CES is a cavalcade of “what’s next” in consumer electronics, fromRead More