My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

A shopper’s perception of choice should be the driving force behind a retailer’s assortment strategy. September 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Meeting consumer demands in grocery is a true balancing act. Retailers must offer an enjoyable in-store experience while accommodating consumers’ desireRead More

Forrester’s April Henderson started her Content Marketing World 2019 session with a classic cautionary tale: Johann Rall was fighting for the British at the turning point of the Revolutionary War. The night before the Battle of Trenton, he was out celebrating at the home of a local Loyalist merchant. ThatRead More

YouTube starts phasing out exact subscriber numbersYouTube has begun removing precise subscriber counts for channels with over 1,000 followers, replacing them with rounded overview numbers, the Google-owned video service recently announced. The move has left some brands with subscriber accuracy concerns, especially large ones that could see rounded counts hidingRead More

Getting good returns from marketing isn’t that hard — as long as you avoid these mistakes. September 5, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately,Read More

I had the pleasure of sitting in on Zari Venhaus’s session at the second day of Content Marketing World 2019 where she laid forward a process to present martech business cases to senior leadership. She entered the room with a high level of energy and passion for the topic, makingRead More

Marketing Podcast with Jono BaconPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with consultant and community strategy and management expert Jono Bacon. Bacon served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage before founding his own consulting firm. His clients include Huawei, Microsoft, Intel,Read More

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. And my guest today is Jono Bacon. He is a community and collaboration strategy consultant, advisor and speaker. And he’s also the author of a book we’re going toRead More

Let’s face it: Too many of us are yo-yo marketers. We deploy a campaign the way someone might approach a fad diet: With nothing but our initial enthusiasm to keep it going. And like a fad dieter, we get results… for a little while. Then the campaign runs out ofRead More

Can content marketing make the world a better place? Let’s dial that in tighter: Can brands, businesses, make the world a better place? And can they do it while making money at the same time? According to content marketing leader Carlos Abler, not only can brands provide social value, theyRead More