Today’s B2B customers expect more B2C-like experiences, and here are five brands delivering great customer experiences that go far beyond the tired tradition of boring-to-boring. Research from Gartner has shown that 89 percent of firms compete primarily on customer experience. Not all companies may be taking this to heart, however,Read More

Marketing Podcast with John Jantsch on Content as the Voice of Strategy Content’s been around a long time, we’ve been talking about it for more than a decade. A lot of people still treat it as just another tactic, and think of it as a blog post here or socialRead More

Have you been to a stadium concert lately? The big ones touring the country tend to pull out all the stops. It’s not just a singer on stage — they are usually supported by a giant jumbotron as backdrop providing flashy visuals, along with fog machines, laser lights, platforms risingRead More

Accepting these hard truths will help you create better, more effective ad campaigns. August 27, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Working in marketing can feel a bit like being an embarrassed teenager: You think everyone’s looking at you, but in truth, nobody cares. MarketersRead More

With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand. August 27, 2019 7 min read Brought to you by Benzinga New companies tend to cultivate similarly. Build a winning team and culture. Plan and establish your vision of success – but maintain flexibility.Read More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of TheRead More

Marketing Podcast with Matt CooperPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I chat with Matt Cooper, CEO of Skillshare. Skillshare is an online learning community that offers users access to more than 30,000 classes, with a focus on creative fields. Cooper discusses the ins and outsRead More

When you run a business, you want to seek out the customers who are the best fit for you. These people are not only the ones most likely to need your goods or services, they’re also the people you would most like to work with. For a lot of businesses, though,Read More

Influence is its own form of a modern digital currency. Influence is able to overcome almost any obstacle, and more than ever, it’s the powerful (sometimes-hidden) global fuel that helps drive our multi-trillion dollar online business world. In fact, according to the 2019 Edelman Trust Barometer “In Brands We Trust?”Read More

Make the most of precious moments with a captive audience. August 26, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I used to hate the expression “elevator pitch.” It just drove me crazy. But now that everybody’s using it all over the world, I officially give up and amRead More