I’ve always thought of content marketing as a fast paced, agile and high energy approach to engaging the modern buyer. So why does so much of the B2B content marketing that’s out there feel sluggish, low energy and bloated? eMarketer recently reported that B2B decision makers’ top issues with marketingRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The younger crowd doesn’t mind advertising, but they do love making fun of it. So, be careful. May 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Millennials can be a fickle group to market to. While many companies manage admirably to market to this ageRead More

Festivals and sponsors collaborate with each other to create events that help bring communities together. May 3, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Sponsorship for music-related events totaled $1.4 billion in 2016, a number that surpassed sponsorship spending in any other industry. Festivals and sponsors collaborate withRead More

B2B marketers acknowledge the need for quality content72 percent of B2B marketers intend to create more social content over the next 12 months, and 98 percent see the performance of content marketing as justifying its cost — two of many insights containing in newly-released report data. CMO.com [youtube https://www.youtube.com/watch?v=tWOcMS23yp0&w=560&h=315] LinkedInRead More

Show your customers how much you care with HelpCrunch Customer Platform. May 2, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the saleRead More

Done correctly, setting up a scholarship is both noble and profitable. May 2, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Over the past 25 years, I’ve been lucky enough to give away millions of dollars to charity and to help others.  Part of this philanthropyRead More

The Kentucky Derby has long been referred to as the fastest and most exciting two minutes in sports. And when it comes to your B2B content marketing efforts, getting your audience to sit on the edge of their seats, glued to your content for two whole minutes can be aRead More

The right people for your team are out there, you just have to know what traits to look for. May 1, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. There’s always a new marketing tool or some flashy, new resource always round the corner. How can you sort throughRead More

Finance pro Jeff Rose says ignoring this crucial resource is a mistake. May 1, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneur Network partner Jeff Rose says the number one asset for business promotion is an email list. Rose stresses the power of sending out direct emails, which he callsRead More