Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave. In the first installment of our Trust Factor series, we discussed how creating best-answer content servesRead More

On average, businesses publish 18 videos each month. Is yours one of them? If not, you could get left behind by your competitors. May 13, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketers are increasingly using videos in a variety of ways to promote productsRead More

Following scandal, criticism, and calls for more privacy and relevancy, social media giants are working hard to recapture their original allure as safe communities and conversation destinations. And while platforms are ardently focused on heightening the everyday user’s experience, the movements we’ve seen so far in 2019 signals that B2BRead More

This in-depth collection of 90 dashboards offers an inside scoop on how marketing executives create winning strategies. May 11, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small shareRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Attracting Hispanic customers can prove a huge boon for your small business moving forward. May 10, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. It is estimated that by 2021 more than 50 percent of the U.S. population growth will be attributed to Hispanics based onRead More

Are you an Instagram influencer? Are you working to become one? These six to-do items are key for success! May 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Building and maintaining status as an Instagram influencer requires a lot of work. After all, your abilityRead More

Most Gen Zers have never known life without the internet; they can smell inauthenticity a mile away. So polish up your customer relationships. May 10, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital world.Read More

What’s Most Annoying About Brand Content? Consumers Weigh In Adobe’s* 2019 Brand Content Survey asked 1,000 consumers what they found the most annoying in brand content. The results showed that wordy content or poorly written content takes the cake with 39% of the vote. It’s also important to note thatRead More

Two industry experts give their tips for breaking into this green-hot industry. May 9, 2019 4 min read Don’t enter the world of cannabis branding unless you’re ready to give it everything you’ve got. “You have to dedicate your life to it, which I have,” says Cannabrand CEO Olivia Mannix,Read More