Before embarking on any new marketing initiative or trying a new tactic, B2B marketers need to answer and essential question: Why? While most B2B marketers won’t admit it, many still practice some “spaghetti/wall marketing” wherein each year they throw new digital tactics “against the wall” to see what sticks withoutRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Adobe, Microsoft to take on Salesforce’s marketing software, with LinkedIn as a weaponAdobe* and Microsoft have joined forces to better compete against Salesforce.com in the sales and marketing software arena, with the LinkedIn* platform’s recently-expanded targeted audience advertising featuring heavily in the new alliance. Reuters [youtube https://www.youtube.com/watch?v=4ZK7HRK4zvM&w=560&h=315] What CMOs AreRead More

People love podcasts. According to Podcast Insights, there are over 660,000 podcasts, which means that no matter what topic or area you’re passionate about, there’s probably a podcast out there that covers it. Outside of the breadth of content available, podcasts are also a seamless way to consume information. WhetherRead More

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers. April 4, 2019 8 min read Jess (not her real name) is a U.K.-based fashion influencer with 230,000 Instagram followers.Read More

We made it, B2B marketers. Spring is finally in the air and Quarter 1 is officially a wrap. Take a moment to bask in your individual, team, and business successes—you earned it. As is tradition, in just a few short months the digital marketing industry has experienced some newsworthy shifts—fromRead More

Postcards can’t hold much copy but when done right, you’ll see your business grow. April 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in aRead More

You know all those Subaru commercials starring, um, dogs? There’s a good reason for that. April 3, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. As anyone with even a passing familiarity with car commercials knows, major advertisers play heavily on emotion. Take the Subaru ForesterRead More

Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur I’m working on a new book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, coming out in October 2019. I’ll be talking more about it in the coming months, but I wanted to give youRead More

Was your branded, Instagrammable pop-up worth it? Your CMO wants to know. April 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Why watch a show about the Texas Rangers who caught Bonnie and Clyde when you could track down the infamous couple yourself? Netflix hopesRead More