The Sneaky, Little Known Secret I Use for Generating Content and Why it Works

Watch the news. You’ll have all the content you can handle. April 1, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The news of the day is my catalyst for content and idea generation. Without it, I would be stuck in the past, using old techniquesRead More

Hey Alexa: How Do I Bake Voice Search Into My B2B Marketing Strategy?

Can you imagine if we actually talked to one another the same way we’ve historically talked to search engines? It would make for some awkward interactions. “Minneapolis movie showtimes.” “Um… come again?” “Showtimes Captain Marvel 55441.” “Are you –” “Movie showtimes cheapest theater arcade games. I’m feeling lucky.” “Sir, thisRead More

Master Email Marketing With This $15 Course

Your subscribers will thank you for taking the ‘Effective Email & Newsletter Marketing’ class with Jeff Goins. March 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small shareRead More

Weekend Favs March 30

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Digital Marketing News: LinkedIn’s Lookalike Launch, B2B’s Social Responsibility, & Twitter’s B2B Crackdown

LinkedIn Announces New Data Partnership with Adobe to Improve Ad TargetingLinkedIn announced a new partnership with Adobe that will bring a greater selection of LinkedIn’s (client) account-based marketing features to users of Adobe Experience Cloud, and expand ad targeting with Marketo Engage and Microsoft Dynamics 365 for Sales. Social MediaRead More

10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019

Instagram marketing can help you scale your brand quickly, and these tools can help you do that. March 28, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. One thing that has remained consistent over the past few years is Instagram‘s potential to put your brand —Read More

5 Customer Service Rules to Boost Your Profit by 18 Percent

March 28, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. By 2020 customer service and experience will overtake price as the essential brand differentiator. Eighty-six percent of buyers are willing to pay more for excellent customer experience. Customers will spend 13 to 18 percent more for excellentRead More

Inspired Marketing: Interview with Kirsten Allegri Williams, CMO at SAP SuccessFactors

One of the great things about my job is connecting with inspiring marketers. While attending SAP’s annual SAPPHIRE conference last year, I had the good fortune to meet Kirsten Allegri Williams @kirstenallegriw thanks to Amisha Gandhi @AmishaGandhi. At the time, Kirsten was VP, Corporate Marketing at SAP Ariba. In ourRead More

You Have a Product, Now You Need a Strategy

Without a clear strategy, companies often get sidetracked. March 28, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Startups pushing to enter the market at just the right moment have no time to rest on their laurels after coming up with a great idea. But manyRead More

5 Tips for Creating Your First (Successful) Online Course

Think you have nothing to teach? Think again. Your website analytics will pinpoint exactly what you should turn into a course. March 27, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The internet has provided us with a lot of benefits over the years, and oneRead More