People love podcasts. According to Podcast Insights, there are over 660,000 podcasts, which means that no matter what topic or area you’re passionate about, there’s probably a podcast out there that covers it. Outside of the breadth of content available, podcasts are also a seamless way to consume information. WhetherRead More

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers. April 4, 2019 8 min read Jess (not her real name) is a U.K.-based fashion influencer with 230,000 Instagram followers.Read More

We made it, B2B marketers. Spring is finally in the air and Quarter 1 is officially a wrap. Take a moment to bask in your individual, team, and business successes—you earned it. As is tradition, in just a few short months the digital marketing industry has experienced some newsworthy shifts—fromRead More

Postcards can’t hold much copy but when done right, you’ll see your business grow. April 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in aRead More

You know all those Subaru commercials starring, um, dogs? There’s a good reason for that. April 3, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. As anyone with even a passing familiarity with car commercials knows, major advertisers play heavily on emotion. Take the Subaru ForesterRead More

Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur I’m working on a new book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, coming out in October 2019. I’ll be talking more about it in the coming months, but I wanted to give youRead More

Was your branded, Instagrammable pop-up worth it? Your CMO wants to know. April 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Why watch a show about the Texas Rangers who caught Bonnie and Clyde when you could track down the infamous couple yourself? Netflix hopesRead More

Making your website easily navigable and congruent with the way the human brain operates will go a long way toward inducing your customer to purchase. April 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Human psychology plays a massive role in determining the kind ofRead More

Best-selling author, tidying expert, and star of a massively successful Netflix show, Marie Kondo, is really on to something. Her simple yet effective tidying method is brilliant, but what it stands for is what’s truly inspiring. All over the world, people are asking themselves a simple yet powerful question: DoesRead More

Above all, make your content useful to your readers. April 2, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Here’s something you already know: Blogging is an effective way to attract visitors to your website. In fact, you may have heard awesome statistics such as theRead More