5 Secrets for Growing Influence in Marketing: Key Takeaways from Lee Odden at #Pubcon Pro
Research has shown: consumers don’t trust the companies they buy from. They don’t trust ads. And they definitely don’t trust marketers. Trust in marketing is on a decline – between internal stakeholders and customers. In fact, according to a study by Fournaise Group, 80% of CEOs simply don’t trust marketersRead More
Joe Pulizzi Shares What it Takes to be a Content Brand at #Pubcon Pro
When it comes to any trade, the best practice is to learn from the best. So, who better to learn about content marketing from than Joe Pulizzi — the Founder of Content Marketing Institute — when it comes to turning your content into revenue? Joe’s keynote presentation at Pubcon ProRead More
Using the Power of Influence to Build Your Global Cannabis Brand
Influencers can loosen the shackles that still restrict cannabis marketing. October 17, 2018 4 min read Opinions expressed by Green Entrepreneur contributors are their own. Major global trends tend to originate from a handful of influential regions and cities worldwide. In the case of cannabis, Los Angeles has always beenRead More
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. October 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. For Sears, the tagline “Life. Well spent” ultimately didn’t resonate with its consumers. The time customers spent in the stores? It was time that wasn’tRead More
This New Platform Aims to Help Freelancers Boost Their Marketing Skills
Fiverr is rolling out a program called Learn. October 17, 2018 1 min read Part of being a successful solopreneur or freelancer is making sure that you are up to date on the latest technology and skills required to make an impact in your field. This week, Fiverr, an onlineRead More
Transcript of Focus on Existing Assets to Generate Better Marketing Results
Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existingRead More
Focus on Existing Assets to Generate Better Marketing Results
Marketing Podcast with Louis GudemaPodcast Transcript My guest this week on the Duct Tape Marketing Podcast is Louis Gudema. He is the founder and president of Revenue & Associates and the author of the book Bullseye Marketing: How to Grow Your Business Faster. A serial entrepreneur, Gudema’s previous venture wasRead More
Twitter Has Renewed its Live Video Push & Here’s What You Need to Know
Once a pioneer in bringing live video to the social media world, Twitter fell behind the likes of Facebook, LinkedIn, and others as this format rose to mainstream prominence. However, the platform’s recent move to make live video more easily discoverable shows Twitter is recommitting to video. But the questionRead More
3 Ways Entrepreneurs and Businesses Can Benefit From AI’s ‘Third Wave’
Third-wave AI is supposed to be truly intelligent and most similar to human thinking, meaning it will make sense of the independent world and its varying contexts. October 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Many might not realize it but artificial intelligence (AI)Read More
4 Unconventional Ways to Better Market to Generation Z
Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. What more do you need to know? October 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Move over, millennials: It’s all about Generation Z now. Members of Gen Z, meaning those born after 1995, has grown up with theRead More