One of the pioneers in the enterprise B2B influencer marketing space that I’ve been most fortunate to collaborate with most is Amisha Gandhi, (AmishaGandhi) Vice President of Influencer Marketing at SAP Ariba. Whether it was the SAP Leonardo launch microsite with interactive content and 30+ influencers sharing their expertise reaching 21Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

There’s a huge payoff to having a culture focused on outstanding customer experience. To get there, you need to do these four things. October 5, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Seven hundred and seventy million dollars in four days. That’s how much UnitedRead More

Jessica Abo brings her book to life with a runway at New York Fashion Week. October 5, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jessica Abo’sRead More

The point is to put consumers in the driver’s seat by clearly outlining data protection practices and reaffirming your company’s commitment to data protection. October 5, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. A modern-day battle is under way as lawmakers try to block companies’Read More

Advertising or conversion optimization? Do the math before you answer. October 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. We’re all familiar with the concept of trade-offs. In your personal life, you have to determine whether you’ll take a big vacation this year or if you’llRead More

Social and Search Forecast to Contribute Two-Thirds of Global Ad Growth Through 2020By 2020 search and social are expected to account for 66 percent of global ad spend growth, according to new research data by Zenith. Video ad spend growth has also surpassed that of static images. Spending for onlineRead More

Nissin, the Japanese maker of instant noodles who first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years. October 4, 2018 4 min read Consumer food preferences are changing, with younger people demanding healthier and fresher options.Read More

From developing and executing your marketing strategy to measuring results, your plate always has a healthy heaping of responsibilities—all of which are likely served with a side of stress from time to time. If you’re nodding your head in agreement, you’re certainly not alone. A couple years ago, Workfront releasedRead More

Remember those customers from the past? They may be willing to buy from you again (and again and again). October 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When I was a kid, I liked getting new toys. What kid doesn’t, right? And every timeRead More