Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Marketing has never needed sales more and frankly, sales people have never needed marketing more than they do today. In this connected world, where people can find outRead More

Marketing Podcast with Pam DidnerPodcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Pam Didner. After almost 20 years in corporate America, where Didner held a variety of senior leadership positions in departments as varied as finance and accounting, supply-chain management, and global marketing strategy, sheRead More

Taking a big risk sometimes leads to a big reward. October 3, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. If we could go back to just a few days after Nike aired its Colin Kaepernick ad, we’d likely find the execs at Nike in theirRead More

Your prospects and customers have questions. And it’s your job as a content marketer to answer them. That’s why you’re continuously turning out content to inform, engage, and inspire action throughout the buyer journey. But wouldn’t it be great if you could answer many of those burning questions in oneRead More

There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday. October 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. °Consumer Confidence Index numbers haven’t been this high priorRead More

Networking is a critical skill for any business owner to develop. It allows you to find the best talent for your company, establish new strategic partnerships, and expand your client base. There is definitely an art to networking, and there are some steps that everyone should take before they headRead More

Let’s be real for a second here. Today’s marketers and brands are collectively recognizing the need to strike a note of authenticity with their audiences. That’s excellent. But in the quest to get real, it’s all too easy to wind up making the exact opposite impression by trying too hard,Read More

It doesn’t matter how great your product is if you can’t explain it to others. October 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In Silicon Valley, there is no dearth of seemingly great ideas. However, as tech founders our creativity, vision and drive often preventsRead More

Ready for some scary-good inspiration? Think about ‘Halloween-izing’ your products ahead of the holiday. October 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The spookiest time of year will soon be upon us, and consumers will soon be getting into the Halloween spirit. So, ifRead More

October 1, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. According to Statista, at least 30.2 million companies in the United States are estimated to spend a total of $117.53 billion dollars in digital advertising in 2020. Yet 63 percent of small business owners have reported that they struggleRead More