The world of B2B influencer marketing continues to grow and we continue to tap the top marketing executives in charge of leading the industry for their insights and experience. In this installment of our Enterprise B2B Influencer Marketing Interview series, I talk with Luciana Moran (@lucymoran) Senior Vice President, Digital,Read More

The world of B2B influencer marketing continues to grow and we continue to tap the top marketing executives in charge of leading the industry for their insights and experience. In this installment of our Enterprise B2B Influencer Marketing Interview series, I talk with Luciana Moran (@lucymoran) Senior Vice President, Digital,Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

In the fast paced world of search and digital marketing, what separates amateurs from professionals often comes down one simple distinction: marketing as a gamble or marketing as a planned, measured and iteratively optimized discipline. There are far too many marketing campaigns being implemented simply because “that’s how we’ve alwaysRead More

September 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the answers to their problems, information about the services available to them or sources for the product theyRead More

Content marketing doesn’t have to be something that a startup’s lone advertising employee has to handle completely on his own. September 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, content marketing is considered a crucial aspect of any company’s advertising efforts. Yet, forRead More

It’s not just about the product you sell, but the story you tell. September 28, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Maury Rogow, CEO of RipRead More

Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that? September 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Marketing encompasses countless channels, activities and resources. In the long run, matching each to a return on investmentRead More

Adobe’s $4.75 Billion Purchase of Marketo Will Boost Its Ability to Compete With SalesforceIn its biggest purchase ever, Adobe has acquired Marketo, shoring up its B2B footprint and giving a vote of confidence to the marketing technology industry. AdWeek [youtube https://www.youtube.com/watch?v=Zx602GEHCbU&w=560&h=315] Google Begins Using Neural Matching to Understand Synonyms, ImpactingRead More

Developing an impactful brand is make-or-break. It’s what will help your company gain new customers, and most importantly, it’s what will keep them coming back. September 27, 2018 5 min read This story originally appeared on Ellevate I founded a co-working space and business accelerator for female entrepreneurs. There are thousands ofRead More