Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build aRead More

Buyers have questions and sellers better have answers that are easy to find, informative and inspiring. This is the cornerstone behind “Best Answer” content marketing strategy. But what qualifies as best answer content? How deep or wide do you need to go on a topic? Is it better to useRead More

There are apps galore to help you generate story ideas. Are you using any of them yet? September 26, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Writer’s block can disrupt the productivity of even the most prolific writer and content creators out there. The reason,Read More

Sales gets a bad rap, but it’s essential to your business. September 26, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Sales has a bad a reputation, and rightly so because so many people go about sales all wrong. But, good sales is like having aRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: With all these fancy marketing channels we have, still today, the most potent form of marketing is the original form of market, word of mouth. In this episodeRead More

Marketing Podcast with Jay BaerPodcast Transcript My guest this week on the Duct Tape Marketing Podcast is Jay Baer. He is the founder of Convince & Convert, a digital strategy consulting firm and a New York Times best-selling author of six books. Baer is also a highly sought-after emcee and keynote speaker,Read More

Patiently building your email list and perfecting how you use it remains your single best marketing channel. September 26, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. With figures from Statista showing that more than 2.5 billion people use social media every month, it makes senseRead More

Micky Onvural says that her being a woman is exactly why she’s fit to help the menswear brand fulfill its mission of breaking traditional gender stereotypes. September 26, 2018 8 min read When Micky Onvural joined Bonobos as CMO just shy of two years ago, she never expected to advance toRead More

What’s more important than creating great blog content? What’s more important than writing with empathy, storytelling, and research? What’s more important than even knowing your audience better than they know themselves? Amplification. Stay with me. If you’re a content marketing writer like me, amplification is the less sexy part ofRead More

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter. September 25, 2018 5 min read It’s not Papa John’s pizza, it’s everyone’s pizza. Every franchisee and employee’s pizza. Or it will be, officially, if Papa John’s decides to lose its apostrophe and becomeRead More