Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad
The people burning their Nikes weren’t buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come. September 25, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. On the 30th anniversary of the iconic JustRead More
Sales Training Options to Help Your Small Business Succeed
Having an effective and engaged sales team is one of the keys to guaranteeing your business’s success. Some people are natural sales men or women—they have the gift of gab, the ability to easily connect with others and win their trust, and are adept at juggling leads and following upRead More
9 Ways to Dominate Marketing in Less Time
Success often requires getting things done sooner but without cutting corners. September 25, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you’re in a Catch-22. If you don’t spend time marketing your business, it can’t grow. If you spend too much time focusedRead More
How to Boost Your Content Marketing Efforts By Planning Ahead
They say two heads are better than one, but we say the more the merrier — especially when it comes to bringing you actionable tips and insights to fuel your digital marketing efforts. That’s why we’re proud to announce our “Collective Wisdom” series. Throughout the series, we’ll be bringing youRead More
2 Risk-Taking Marketers Discuss Where the Industry Is Headed
Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees. September 24, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Carlos Gil sits down with two chief marketing officers, Nick Utton andRead More
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You Should, Too
Product used to be king, but in today’s fast-moving, copycat-filled world of business, a strong identity can be the key to success. September 24, 2018 7 min read This story appears in the October 2018 issue of Entrepreneur. Subscribe » Suppose you’ve got an idea for a great new thingamajig.Read More
Enterprise B2B Influencer Marketing Interview: Dr Konstanze Alex, Dell
Within the world of B2B influencer marketing, there are a handful of brand experts who have been charting a course within large enterprise organizations for the rest of us to follow. One of those pathfinders is Dr. Konstanze Alex (@konstanze), Head of Corporate Influencer Relations at Dell. My first experienceRead More
Weekend Favs September 22
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
Transforming the Sales Process From an Art Into a Science, Using Data Analytics
It’s time for sales to catch up to our ongoing workplace evolution, using automation, coaching and experimentation. September 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Over the past few decades, workplaces have adopted new technologies that have drastically changed the way we work. WithRead More
Preparing a Security Token Offering? Here’s Your Marketing Playbook.
You can’t get potential token-buyers to trust you overnight. As the old saying goes, trust is earned. September 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As the SEC comes closer and closer to a crackdown on the “utility” tokens that function as unregistered securities,Read More