Kylie Jenner has taught us that a picture is worth more than a thousand words. It can also help you build a billion-dollar company. August 24, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. What can the youngest self-made soon-to-be-billionaire, Kylie Jenner, teach aspiring entrepreneurs aboutRead More

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tell them a whole lot more. August 24, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Ever since the world’s first banner ad in 1994 asked users to click “right here,”Read More

You can’t run an organization without meetings but you could likely run it better with fewer, better meetings. August 24, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. You wake up and glance at your calendar. You notice that at 2 p.m., you have a businessRead More

The Psychology of Advertising: Thinking vs. Feeling [Infographic]Each person is exposed to an average of nearly two million television advertisements and commercials each year. To help your ads be seen and recalled, using emotional content often outperforms rational content, according to new infographic data by USC Dornsife College. MarketingProfs [youtubeRead More

Some people think that that you just have to say ‘blockchain,’ and money and success will follow. But in fact an ICO demands hard work. August 23, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Starting a small business is challenging whether you’re riding one ofRead More

August 23, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this third episode of his series Leveling Up, Entrepreneur Network partner Eric Siu continues his conversation with Andy Mackensen, the co-founder and CMO of SnackNation, a direct delivery service offering healthy snacks.  After some experimentation, Mackensen explains, SnackNation switched upRead More

Back to Podcast John Jantsch: You come up with this great, new invention or innovation, and you’d go to market, and then like within a week, somebody copies it. That’s a problem, isn’t it? What you need to do is learn how to be uncopyable, and that’s what we’re goingRead More

Marketing Podcast with Steve A. MillerPodcast Transcript This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyableRead More

Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement. August 23, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. There’s a movement in business today to incorporate storytelling into just about everything — from marketing campaigns andRead More

By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk. August 22, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. After putting in years to create the perfect brand, you probably want to simply kickRead More