Weekend Favs August 11
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
5 Building Blocks of a Content Market Strategy Unique to Your Dispensary
Let’s face it, you’re selling what everyone else is selling. Content strategy is how you persuade people to buy from you. August 10, 2018 4 min read Brought to you by Marijuana Retail Report Content is not just using words on your web page and throwing up keywords in aRead More
Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick
Facebook redesigns biz Pages for utility as feed reach declinesFacebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longerRead More
5 Lessons Netflix Can Teach Entrepreneurs About Social Media Marketing
Millennials and, in fact, all demographics like brands that are fun and approachable. August 9, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own. Netflix didn’t become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiativesRead More
How This Affiliate Marketer Learned Enough About His Craft to Strike Out on His Own
John Crestani was able to make tens of thousands of dollars through his own clients. August 9, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with affiliate marketing pro John Crestani. After starting his career as an analyst at anRead More
Web-Writing Tips on ‘Wrong-Way Apostrophes’ and ‘Dangling Hot Links’
Make sure to correct those errors you never saw before the advent of blogs and product websites. August 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. I’ve previously posted about the writing problems of wordiness, overused clichés and use of the wrong words for the job. These areRead More
Marketing Tips From Microsoft, Netflix, Walmart and Adobe That You Can Use
It’s easy to be jealous of others’ success within your industry, but learning from the titans can be a free lesson in marketing. August 9, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. In today’s competitive business world, it’s tempting to perceive the leaders in yourRead More
Transcript of Fighting Unconscious Bias in Your Organization
Back to Podcast John Jantsch: It seems to me that, in our current political climate, culture climate, blatant bias, unfortunately, seems to be everywhere. However, there’s a whole lot of really good people that participate in unconscious bias, not meaning to. It just is unconscious. In this episode of theRead More
Fighting Unconscious Bias in Your Organization
Marketing Podcast with Dolly ChughPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She’s also the author of the forthcoming book The PersonRead More
How to Build a Resilient Evergreen Content Marketing Forest
Evergreen trees are a symbol of life and renewal because they never lose their leaves; they stay green year-round. Tell that to anyone who has dragged a Christmas tree to the garbage on New Year’s Day. The truth is, evergreen trees are part of an ecosystem. When they’re rooted andRead More
