Why Videos Are the Next Lucrative Step in Your Marketing Strategy

The format comes in many iterations for you to experiment with. June 26, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’re interested in taking your marketing tactics in a new direction, video marketing may an opportunity to shake up your efforts. In this video,Read More

Discover the Power of ‘Blind’ Advertising

Here’s when, why and how to do advertising without relying on a brand. June 26, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble |Read More

How Losing Her Job Helped Jaclyn Johnson Find Her Inner CEO

Before she launched Create & Cultivate, Jaclyn Johnson founded No Subject, a marketing and events firm. But she never intended to be the boss. June 26, 2018 4 min read In the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided toRead More

Why Live Events Are Rocket Fuel for Business Growth

The power of face-to-face marketing can’t be supplanted by digital tricks and tactics. June 26, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Each year most of the world’s largest organizations host annual conferences. Dreamforce, WWDC, F8 and similar gatherings have become cornerstone events that excite brand loyalists, captureRead More

7 Growth Hacks Every Small Business — Including Yours — Should Know

You’ve already heard of content marketing and blogs. But Facebook retargeting and exit-intent coupons are ‘growth hacks,’ too. June 25, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As a business owner, growing your company is one of your top priorities, but as a small-business founder, youRead More

Hungry for New Leads? You Probably Aren’t Putting Out Enough Hooks.

Branch out and go as diverse as possible with your marketing efforts. June 25, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Greg Rollett talks about putting hooks out into the marketplace so more people will find your product or service. IfRead More

5 Powerful Types (And Examples) of Link-Worthy Content

Since the inception of the search engine, marketers have spent an obscene amount of time optimizing their content and strategy for search. And while the old days of keyword stuffing and other black-hat SEO tactics are behind (most marketers), there’s two constants that remain the same for driving organic searchRead More

Weekend Favs June 23

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Voice Search: What Small Business Owner’s and Marketers Need to Know

Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices. These are how people are actually now executingRead More

This Marketing Maven Makes Connections Through Creative Experiences

A balance between design and mission helps this entrepreneur bring brands to life. June 22, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner C1 Revolution talks with Gabrielle Martinez, who specializes in experiential marketing to create a lasting impression at her company AgencyEA.Read More