If your startup has little cash to spare, maybe not. May 10, 2018 4 min read This story appears in the May 2018 issue of Entrepreneur. Subscribe » Generating buzz on your business is almost always a good thing — but when it comes at a high cost, what’s theRead More

May 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The European Union’s (EU) General Data Protection Regulation (GDPR) law is one of the most wide-ranging and comprehensive pieces of legislation regarding sensitive consumer data ever enacted — and it’s about to go into effect. WhenRead More

The trick, with Facebook ads, is to make sure that you’re targeting the right kind of audience with the right kind of offers. May 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Facebook sees over 1.4 billion active users a day, with Mark Zuckerberg himselfRead More

There are good reasons for broadcasting live on YouTube as opposed to simply posting a pre-recorded video. Read on to find out more. May 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTubeRead More

Creating a website that draws traffic and helps with conversions should start with these eleven pages. May 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | BarnesRead More

Increase the number of people who opt-in to your email list by using these strategies to make your forms more effective. May 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business.Read More

It’s no secret that content marketing is a widely adopted tactic. In fact, over 90% of B2B Marketers say they’re using it to reach their larger business goals, according to the Content Marketing Institute’s 2018 B2B Content Marketing Report. However, just 24% of B2B marketers rate their content marketing asRead More

Whatever you’re selling, make sure your marketing message is focused, concise and credible. May 8, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I never thought I’d be writing about this topic in a family-friendly publication, but here we go. Adult film star Stormy Daniels isRead More

We’re almost halfway through the year (what?!), which makes it a good time to start taking a look at what’s working as it relates to your SEO efforts so that you can plan accordingly moving forward. We’ve seen a lot of people increase their SEO budgets this year, which isn’tRead More

To achieve your crowdfunding goal, think of it as incentive marketing rather than pitching investors. May 8, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. I’ve watched a number of entrepreneurs and small businesses attempt fundraising success with a Kickstarter campaign or other crowdfunding platforms. The conceptRead More