The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Matt Beane, an assistant professor in the Technology Management Department at the University of California, Santa Barbara, and a digital fellow with Stanford’s Digital Economy Lab and MIT’s Institute for Digital Economy.

He conducts field research on the future of work involving robots and AI, exploring how these technologies are reshaping skill development and training in various industries. His latest book, “The Skill Code: How to Save Human Ability in an Age of Intelligent Machines,” breakdowns the significant shifts in how skills are acquired in the modern workforce.

Key Takeaways

Matt Beane explains that traditional skill development is becoming obsolete due to advanced technologies, impacting hands-on experience across various industries. In fields like robotic surgery, policing, investment banking, and bomb disposal, intelligent systems enable experts to work independently, disrupting the apprenticeship model. Organizations must adapt training methods to ensure practical skill acquisition by creating structured learning environments where novices engage with new technologies. By asking better questions and fostering a culture of continuous improvement, businesses can effectively integrate AI and robotics into training programs while maintaining high professional standards.

Questions I ask Matt Beane:

[02:02] What led you to into the field of studying master-taught lost skills in the workplace?

[08:08] Asides from the Medical industry, What other industries did you study that your learnings apply to?

[11:13] Did you have any industries that questioned your goals?

[13:54] Are there other factors besides technology such as organizational culture that contribute to lost skills?

[15:09] Is there a way that organizations can protect their “learned skill and knowledge base”, or those obsolete?

[embedded content]

More About Matt Beane:

Connect with Matt Beane on LinkedIn

Visit his Website

Read the first chapter of The Skill Code

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

powered by

Picture of AI Prompts for a Marketing StrategyPicture of AI Prompts for a Marketing Strategy

Join 25k+ strategic marketers and level up your marketing game when you subscribe to our weekly newsletter – join now to get your free prompts!

ActiveCampaign, Matt Beane

Resource Library Page

July 4, 2024 Marketing No Comments »


Comments are Closed