How to Add Sales to Each Stage of the Customer Journey
When you think of your business’s sales strategy, you may be tempted to think of it as only relating to the actual transaction where a customer pays for the good or service you offer. However, businesses today can’t think of their relationship with their customers as a linear one. Instead,Read More
3 Mind Hacks for Overcoming Your Fear of Marketing Yourself
Take it one step at a time. You get nowhere until you put yourself out there. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When I first started my business, I was so uncomfortable about marketing myself and putting myself out there. For mostRead More
This Company Constantly Reinvents Itself to Stay Fresh After 18 Years in Business
Staying new is one of the biggest challenges for businesses looking for longevity. September 18, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Agency H5 is a marketing communications and PR firm specializing in storytelling and brand strategy. Founder and CEO Kathleen Henson found it toRead More
Invisible Content Syndrome and the Content Promotion Tactics to Cure It
Eyes fixed on his computer monitor, Jack felt perspiration form on his forehead as he waited in anticipation for the flood of visitors to the new campaign he and his team just launched. Anticipation turned to nervousness as he looked around the room and asked, “Who’s promoting this content?” AllRead More
Why Choosing the Right Words for Your Marketing Campaign Can Be More Important Than How Much You Spend
Don’t waste your cash on flashy advertising campaigns that don’t convert. September 17, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve ever watched Super Bowl ads, you might think that clever campaigns or slogans are the best way to market your business or service.Read More
Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch.
If you build it, they will (probably not) come. What you have to do well in advice, to market your entrepreneurial field of dreams. September 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. You’ve awaited this moment for months, maybe years. You started with anRead More
5 Psychological Reasons ‘Social Proof’ Beats Everything Else in Marketing
You’ve heard of ‘social proof’ before, right? If not, read up — your brand’s target audience craves it. September 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered how Olympic runners become the best in the world? It requires a lot moreRead More
How Can Marketers Create Stronger Customer Bonds? Focus on Convenience, According to Shep Hyken
Savvy digital marketers have their ears to the ground and eyes to the sky, striving to be on the cutting edge of the latest and greatest trends, tactics, strategies, and tools. After all, change comes hard and fast in this industry—especially when it comes to evolving buyer demands and expectations.Read More
Why Your Approach to A/B Testing Is Costing You Sales
If you’re not combining your tests with personalization efforts, you’re doing it wrong. September 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Successful startups today try new things quickly. Founders don’t spend years investing time and money to build a business only to find theRead More
Weekend Favs September 15
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More