My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Here’s why it’s important to get people chatting about your brand. September 15, 2018 2 min read From social media to banner ads and SEO, there are a number of ways companies market their goods and services. However, the most trusted source is usually from a person’s friends, family orRead More

There are ways to make impactful changes that resonate with your customers without starting from scratch. September 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. From gourmet cupcakes and cronuts to on-demand delivery and instant order fulfillment, customers are always onto the next new andRead More

The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas. September 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. If you thought you’d seen it all with ecommerce content marketing examples, the ones you’re aboutRead More

Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are. September 14, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Your company’s logo is the visual figurehead of your brand, so it’s important to get it right. Whether intentional or not, every detailRead More

Customers don’t trust a business with only perfect reviews. September 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Let’s say you’re an entrepreneur behind a small but growing company. Business is going well — so well in fact that tracking your leads is getting toughRead More

Even new technologies sometimes need a reboot. September 14, 2018 5 min read Dekker Dreyer was over it. And in that moment, he saw an opportunity. A pioneer in the virtual reality (VR) space, he realized the narrative around this specific niche of the film and entertainment world needed aRead More

Writing might not be your strong suit, but there’s no reason to repeatedly make these kinds of mistakes. September 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In her book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley, chief content oficer of MarketingProfs,Read More

Sometimes all you need is a little creativity. September 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Taking kids to the dentist is sometimes a bit of a challenge. Some kids are afraid of the dentist. Maybe they don’t want to open their mouths forRead More

Cultivating a differentiator that’s remarkable, relevant, realistic and repeatable is critical in our hypercompetitive marketplace. From there, word-of-mouth marketing takes on a power of its own. September 14, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. September 18 is National Cheeseburger Day, celebrated with a full complementRead More