Sending the same message to different people doesn’t work. September 12, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. The term “salesperson” can often evoke the stereotypical image of a used car dealer who will do anything to get a sale. But that’s an outdated image.Read More

It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’veRead More

It’s no wonder that Ashley Zeckman, Digital Strategy Director at TopRank Marketing, drew a crowd last week at Content Marketing World: she promised to debunk the prevalent myth that influencer marketing is best suited for B2C brands. Content marketers, just like everybody else, see loads of influencers promoting consumer brands.Read More

The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that. September 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I’m a pretty social person. I like talking to new people and getting to know them.Read More

Being in touch with yourself is inevitably helpful to building a business. September 11, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’re thinking about starting your own training or speaking series, it can be helpful to know your own strengths and then build yourRead More

In recent years, outbound marketing has gotten a bad rap. It’s seen as expensive, time consuming, and it feels like a relic of the past. And the numbers bear this out: in 2017, HubSpot’s State of Inbound report found that 71 percent of businesses worldwide are focused primarily on inboundRead More

Miller Heiman Group President and CEO Byron Matthews reveals how his company had to embrace change and learn to evolve quickly. September 11, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Miller Heiman Group has been a leader in improving sales performance for companies ranging fromRead More

Did you hear about the guy who starting walking 20 miles to work and was rewarded with a car? Of course you did! September 11, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. In the wee hours of a July Saturday morning, Walter Carr set outRead More

Delivering bad news doesn’t require being a mean person. September 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Turning down a good job candidate is never easy. Whether you found someone even better or promoted from within, an applicant who doesn’t get a gig usually doesn’tRead More

“The good news about being a marketer in 2018 is that we have dozens and dozens of channels to share our marketing story,” Megan Golden, group manager of LinkedIn’s* global content and social media marketing, said in the opening of her session at Content Marketing World last Thursday. “The bad newsRead More