Today’s content marketing space is a tumultuous one. Content shock, ever-changing search engine algorithms, social media’s midlife crisis, growing consumer distrust in brand messaging—marketers are constantly challenged to adapt and scale their strategies to simply bolster visibility, nevermind reach objectives and prove ROI. Emerging from the noisy marketing mix isRead More

OpenFortune’s recent campaign has already gotten plenty of attention. August 27, 2018 5 min read Ads are everywhere. Not only do they fill web pages, social networks and app screens, they’re also found on many surfaces in the real world, including on billboards, trash cans and even subway turnstiles. YouRead More

Franchising is all about brand power. August 27, 2018 2 min read This story appears in the September 2018 issue of . Subscribe » Welcome to Entrepreneur’s second annual ranking of the top franchise brands. While our signature ranking, the Franchise 500®, takes a holistic view of the elements that mightRead More

August 27, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. At 21-years-old, Kylie Jenner has lived more than half her life on reality TV as part of the Kardashian family. For many people, that makes Jenner easy to scoff at. However, Jenner is very close to becoming the youngest billionaireRead More

You’ve just launched a gorgeous campaign with all the design bells and whistles. The copywriting is art and the experience intoxicating—so say your design and content team. The day of launch has everyone excited. The marketing team smells a win at Cannes Lions and the sales team anticipates Glengarry-level leads.Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Kylie Jenner has taught us that a picture is worth more than a thousand words. It can also help you build a billion-dollar company. August 24, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. What can the youngest self-made soon-to-be-billionaire, Kylie Jenner, teach aspiring entrepreneurs aboutRead More

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tell them a whole lot more. August 24, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Ever since the world’s first banner ad in 1994 asked users to click “right here,”Read More

You can’t run an organization without meetings but you could likely run it better with fewer, better meetings. August 24, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. You wake up and glance at your calendar. You notice that at 2 p.m., you have a businessRead More

The Psychology of Advertising: Thinking vs. Feeling [Infographic]Each person is exposed to an average of nearly two million television advertisements and commercials each year. To help your ads be seen and recalled, using emotional content often outperforms rational content, according to new infographic data by USC Dornsife College. MarketingProfs [youtubeRead More