Email isn’t going anywhere. There are 3.7 billion global email users. Wouldn’t you like all of them to be your customers? July 27, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Email isn’t going anywhere. There are 3.7 billion global email users, and that number isRead More

Look for similar audiences, then narrow your target. July 27, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. For most businesses, starting an online marketing campaign is a natural choice. Many companies invest in search network campaigns to serve existing demand, commonly known as a pull campaign. OnRead More

Report: Smart speaker ownership driving voice adoption on smartphonesThe popularity of voice search on smartphones has grown in part due to more Americans owning smart speakers, with a new NPR and Edison Research report revealing 18 percent now own so-called smart audio devices. Marketing Land [youtube https://www.youtube.com/watch?v=yFEbWLTVU4k&w=560&h=315] Report: Facebook takesRead More

Becky Shindell, communications manager at SEMrush, talks about why videos are such a priority. July 26, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. “Start with social listening; see what your customers are saying about your brand — or maybe about your competitors”: That’s one of the mostRead More

These these basic adjustments can help draw more customers and revenue. July 26, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. When marketing a SaaS product, there are few tips that will help you hit the ground running. For Entrepreneur Network partner Eric Siu, the first stepRead More

The fast food company uses a social experiment to draw attention to the glaring disparity. July 26, 2018 2 min read In a new video from Burger King, the fast food chain aims to raise awareness about the “pink tax,” the extra money women are charged for products ranging fromRead More

Back to Podcast John Jantsch: If you’re a founder of a startup, maybe you need some brutally honest advice from somebody who’s been there. For this episode of the Duct Tape Marketing podcast, I visit with Rand Fishkin. He is the founder and former CEO of Moz, and he’s writtenRead More

Marketing Podcast with Rand FishkinPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how andRead More

Take a closer look at the numbers while advertising on the social platform. July 25, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Scott Oldford talks about how you can make Facebook ads work for your business, depending on your goalsRead More

Marketing is often the culprit. Here’s how to fix the most common errors, or avoid them altogether. July 25, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As startup owners, we pride ourselves in having a deep understanding of our target markets. Indeed, we would notRead More