There could be a slew of customers waiting if you incorporate it. July 31, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Ben Angel begins by covering the importance of the opt-in page. This page can be a portal toRead More

As a business owner, you are all too aware of the many moving pieces it takes for a business to run smoothly. One area that business owners know is important is accounting and bookkeeping, although it’s often the last area they want to spend time on. While this area ofRead More

If people like your content, Google will like your content. July 31, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. In the realm of search engine optimization (SEO), content is king. Be it website copy, blog posts or guest posting, content is an integral part of effective SEO.Read More

Influencer Natalie Hodson was surprised to see her business suffer when she tried to portray a “perfect” image. July 30, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. When Natalie Hodson began her entrepreneurial journey as a health and fitness influencer for moms, she chose toRead More

Just because ‘everyone’s doing it,’ doesn’t mean your brand should follow suit. July 30, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. How do you build a loyal customer base? For most modern brands, the answer doesn’t actually lie with authenticity — rather, it depends onRead More

For both B2B and B2C brands, social media marketing has become an age-old tactic by now. And it’s no surprise. Despite working 8 hours a day and sleeping (hopefully) 8 hours, the average person still spends nearly two hours each day on social media, according to a study by Mediakix.Read More

Personal branding goes beyond your career. July 29, 2018 2 min read This story originally appeared on Lewis Howes There is something incredibly important in life that I don’t hear enough people talking about. It’s called your personal brand and it goes far beyond your career. I started learning aboutRead More

Follow these three steps, and you’ll be ready to take your brand to the next level. July 28, 2018 6 min read This story originally appeared on Personal Branding Blog It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take controlRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Here’s the one thing you can do to move beyond a quick sale and into a long-term partnership. July 27, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Throughout my career, I have been on both sides of the sales process, as a buyer and asRead More