Weekend Favs May 12

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

3 Hard Moves Entrepreneurs Must Make

When it comes to business, patching your problems just won’t cut it. Find out how to handle three hard moves entrepreneurs frequently push off. May 11, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. There’s a lot of pressure for small-business owners to be masters ofRead More

When to Push and When to Pull With Your Marketing

When determining your marketing mix, look at the reasons, impacts, and capabilities of each approach. May 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When I’m doing business coaching, I’m often asked questions about what marketing approach is best for a particular situation. When doRead More

3 Strategies to Reinvent Your Marketing and PR Playbook

Spark new interest in your brand among new and current customers. May 11, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Technology has forever changed the way we learn about new brands and interact with our favorites. With smartphones always at our fingertips, we are constantlyRead More

Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps

Facebook Weighs Ad-Free Subscription OptionFacebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last year’s revenue of $41 billion from ad sales. Bloomberg [youtube https://www.youtube.com/watch?v=3v53qFF3_qE?rel=0&w=560&h=315]Read More

Tips on How to Stay Top of Mind

Marketing Podcast with John HallPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of  Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. He andRead More

Is Hiring a PR Firm Worth It?

If your startup has little cash to spare, maybe not. May 10, 2018 4 min read This story appears in the May 2018 issue of Entrepreneur. Subscribe » Generating buzz on your business is almost always a good thing — but when it comes at a high cost, what’s theRead More

The EU’s GDPR: 6 Things Online Business Owners and Marketers Can Do to Prepare

May 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The European Union’s (EU) General Data Protection Regulation (GDPR) law is one of the most wide-ranging and comprehensive pieces of legislation regarding sensitive consumer data ever enacted — and it’s about to go into effect. WhenRead More

6 Hacks to Improve Your Facebook Ad Conversions

The trick, with Facebook ads, is to make sure that you’re targeting the right kind of audience with the right kind of offers. May 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Facebook sees over 1.4 billion active users a day, with Mark Zuckerberg himselfRead More

Why You Should Take Your YouTube Broadcasts Live

There are good reasons for broadcasting live on YouTube as opposed to simply posting a pre-recorded video. Read on to find out more. May 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTubeRead More