Forget Everything You’ve Heard — Fear Doesn’t Sell
If consumers associate your product with fear, they may not have a strong connection to your brand. May 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Sixty percent of Subaru owners have dogs. So in 2008, when the company decided to sponsor Animal Planet’s PuppyRead More
10 Tweaks That Can Boost Lagging Articles Onto Google’s First Page
May 15, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own. You have dedicated a substantial amount of time and resources to creating a compelling piece of content, but it’s not ranking on the first page of Google. Hardly anyone looks beyond the first page, so ifRead More
3 All-Too-Familiar Writing Patterns You Need to Eliminate From Your Marketing Copy Today
Do you know the most overused word on the internet — the one you should absolutely stop using? May 14, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. You’ve done all you can to boost your online marketing: You know all the SEO tricks — from theRead More
8 Key Questions to Ask Before Hiring a PPC Company
Make the right decision when it comes to the person managing your PPC campaign. May 14, 2018 11 min read Opinions expressed by Entrepreneur contributors are their own. Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your websiteRead More
Founders Keep Making These 9 Common Mistakes That Crush Promising Startups
Unique businesses die from ordinary mistakes every day. Quit thinking you’re exempt. May 14, 2018 10 min read Opinions expressed by Entrepreneur contributors are their own. I’ve been in a lot of meetings where someone quotes that “90 percent of startups fail.” That’s a myth, but even though the actualRead More
Learn to Stop Saying ‘Um’ and ‘Ah’ Before The Media Comes Calling
It’s natural, we all do it — insert little placeholder words to buy time to finish forming a sentence — but media time is precious for increasing your company’s visibility. Train yourself to become a good interview. May 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are theirRead More
Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!
We’re all in this together. Granted, it might not always feel that way. The current environment we operate in as marketers is a competitive one. But we do have the power to collectively drive our discipline forward, toward greater efficiency and productivity. This begins with sharing knowledge, and improving ourRead More
3 Branding Secrets for Ecommerce Success on Amazon
Going the extra mile is essential when building your ecommerce brand. May 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When was the last time you purchased something from Amazon? If you are anything like me and most Americans, it probably wasn’t very long ago.Read More
How to Market to Moms: 5 Insights Brands Should Know (Infographic)
With 85 million moms in the U.S., it’s safe to say their opinions are highly influential. May 13, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Moms are an incredibly important demographic to reach when it comes to branding and marketing. With 85 million moms inRead More
Does Social Marketing Really Make Dollars and Cents?
Digital marketing is an investment. It takes time to mature before it can pay you back. May 12, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. This is a question that has plagued us for years and we have spoken to many “experts,” but they seemedRead More