Weekend Favs May 5

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

How Blockchain Will Help Small Businesses Challenge Even the Largest Rivals

Blockchain will democratize data. May 5, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Businesses that embrace modern digital technologies see significantly higher growth margins than those that are slow to adopt them. But while large companies like Microsoft and IBM are already applying blockchain to their infrastructures,Read More

5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows

Trade shows are an important component of B2B marketing because they fit almost every budget. May 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. If you are a B2B marketer, industry trade shows are often the ideal meeting place to network with your industry peers,Read More

The 8 Most Popular and Effective Uses of Video Marketing

May 4, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. A custom video is a terrific tool to help companies and brands accomplish their short- and long-term business goals. Whether your aim is to drive traffic, educate a current or potential customer, or share a glowingRead More

Ron Howard Creates a Great Bit of Marketing by Combining ‘Stars Wars’ and ‘Arrested Development’

That’s not a banana stand. May 4, 2018 1 min read Sure, Ron Howard is a great filmmaker (A Beautiful Mind and Apollo 13). But, what we really appreciate him for is his hilarious narration on one of the best sitcoms ever, Arrested Development. So it makes sense that the director of theRead More

Why the Best Storytellers Achieve the Most Brand Awareness

People aren’t interested in logos but they will stop what they are doing to hear a good story. May 4, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2013, Google ran a promotional campaign in India using a clever ad. In this commercial, Google tellsRead More

Digital Marketing News: Video Ad Spend Up, Snap’s Unskippable Ads, & Instagram’s Latest

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growthSocial media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digitalRead More

Add SEO to the List of Everything Being Transformed by Artificial Intelligence

Search engines are leveraging artificial intelligence to create more relevant responses to search queries. May 4, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Understanding SEO is the first rule for being able to optimize your site and its content so that would-be customers can actuallyRead More

7 Money-Saving Content-Marketing Tricks Every Marketer Should Try

Think about reposting your old content; and, yes, there are ways to make sure that’s not as cheesy as it sounds. May 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Content marketing is one of the most popular and cost-efficient marketing strategies available, but thatRead More

10 Popular Jobs in Tech That Don’t Require Tech Skills

May 3, 2018 2 min read The people who build hardware and software need technical expertise, but that alone doesn’t make a company successful. To sell those products and services and grow a business, it takes a team of people with marketing, creative, financial and people skills. For anyone who’sRead More