Marketing Podcast with Alison StrattenPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. TheirRead More

What works for Main Street businesses also works for people campaigning for local office. May 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. For better or worse, political campaigning and digital advertising will forever be intrinsically linked together. Ever since the 2008 presidential election, it’sRead More

Here’s how you can humanize marketing strategies. May 3, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Imagine having a conversation with your financial advisor. He can tell by your tone of voice or facial expression if something makes sense or if you disagree with something,Read More

After a long hiatus, Kanye West returned to Twitter a few weeks ago — and he did not do it quietly. Recently, he’s tweeted his admiration for controversial conservative commentator Candace Owens and professed brotherly love for Donald Trump. Yesterday, he sent his 28 million followers a link to an interviewRead More

There’s something to be said for face-to-face interactions. You would be wise to reinvest in them — offline. May 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Today, consumers buy toiletries with the click of a mouse; browse desired items across the web using image-recognition software; andRead More

A marketing plan that worked for one company, may not work for another. May 2, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video from Entrepreneur Network partner Neil Patel, the marketer talks about examining other successful marketing strategies and making them work for you.Read More

It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don’t. May 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Once upon a time, the only online presence a startup needed to worryRead More

Smart tips for using Instagram to get the word out about your videos. May 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes &Read More

When you’re ready to progress beyond banner ads and email, use these strategies to drive traffic to your site. May 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromRead More

Email marketing doesn’t work unless you build a list of people to send messages to who are interested in your products or services. Find out how to grow your list. May 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from SusanRead More