Smoothing and personalizing the customer journey will convert more leads into sales, if you’re persistent. April 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing your business, you can’t just focus on one technique or area to improve. No one changeRead More

Brands Fail to Meet the ANA’s Diversity Goals, TooProgress has been strong in CMO gender balance while ethnic diversity continues to face significant shortfalls, according to new research from the Association of National Advertisers and its inaugural CMO scorecard. While 45 percent of top marketer positions examined in the ANARead More

You no longer need a legacy of years of brand equity. You just need brand equity, itself. Heritage storytelling is a way to get there. April 4, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Businesses are always looking for ways to set themselves apart. WhileRead More

These marketing strategies can help small businesses gain new customers and increase repeat business. April 4, 2018 8 min read This story originally appeared on Bizness Apps Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents.Read More

Selling your products and services is just the first way to make money from your YouTube videos. Here are a few other ways to generate a profit. April 4, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s bookRead More

Find out what content marketing is and what types would work best for your service business. April 4, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | BarnesRead More

Marketing Podcast with Joey ColemanPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book, Never Lose a Customer Again, which discusses the 8 phases your customer has the potential toRead More

Back to Podcast John Jantsch: Hello and welcome to another episode of The Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Joey Coleman. He is the chief experience composer at Design Symphony and also the author of a book we are going to talk aboutRead More

April 4, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Laura Goldberg, CMO of LegalZoom, discusses the CMO position and her personal experiences since taking on the role. A chief marketing officer’s job description has changed with technology and society, and a good CMO can evolveRead More

Modern marketers understand that quality, engaging and relevant content is at the core of any integrated digital marketing strategy. After all, in a world where consumers are increasingly self-directed in researching their options to make purchasing decisions, that quality, engaging and relevant content aids their journey and decision-making. But let’sRead More