These six tips will help you write professional copy, even if you’re a complete novice. April 10, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes andRead More

Facebook’s CEO and COO are now apologizing. Maybe they should have done that sooner. April 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook is being hammered by one of the biggest scandals in the company’s history. The scandal involves accusations of mismanagement of userRead More

Sometimes, too much personalization in marketing can feel a bit creepy. April 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I recently visited a travel website when my family was considering a Hawaiian vacation. I did a little research and logged off after deciding itRead More

Yes, there are billions of potential customers but getting the attention of even a few requires a strategy. April 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2015, customers spent $107 billion dollars on online courses according to Global Industry Analysts. The number ofRead More

We marketing writers spend a lot of time crafting a piece of content. In fact, according to Orbit Media’s most recent blogger survey, most writers spend about three and half hours crafting one blog post—which is a one-hour jump from its first report in 2014, highlighting to me the focusRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

To start finding new customers, quickly center your first media campaign on these must-haves. April 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Getting the word out about your startup business is always a challenge. But at least there are a handful of techniques youRead More

Jessica Abo sits down with branding expert Kathleen Griffith to share her progress after going through Griffith’s boot camp. April 6, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Over the last three episodes, I learned how to overcome fragmentation, how to develop a brand strategy and how to buildRead More

It could be the key to taking your business from humble startup to household name. April 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Last year, according to a study by Marketing Hub, the term “influencer marketing” showed a 325 percent increase in searches perRead More

Disrupting a deep-rooted industry like mining requires adjusting your sales tactics and listening really, really well. April 6, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Because well-established industries have been around for a long time, they generaly have tried-and-true methodologies that yield proven results. Mining,Read More