Okay, B2B marketers, time for a pop quiz: Which content marketing tactic can hold an audience’s attention for a half hour or more at a time? Which tactic inspires an audience to subscribe to your content and make a regular appointment to consume it? Which tactic can help boost thoughtRead More

Dating app Bumble also had a pop-up at SXSW, which allowed visitors to walk through real-life manifestations of the app’s three platforms: Bumble Bizz, Bumble BFF and Bumble Date. It was the app’s biggest customer-facing activation to date, according to Adweek.  Speakers at the space, including Bumble CEO Whitney Wolfe, actress GinaRead More

Consumer disenchantment with social media advertising is the problem. How are you going to fix it? March 13, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Facebook recently announced it would prioritize posts from friends and family over those from publishers. The implication? An already diminished organic reachRead More

You’ll win more business with personalized automated email campaigns — here’s how to do it. March 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Today’s top marketers have moved beyond the cold, dry, one-size-fits-all email campaign. Instead, they’re turning to machines to deliver highly relevantRead More

Creators give away the art and content they create. The social capital and authority they earn just happens to make them influencers — a term they almost never use. March 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It is a truth universally acknowledged thatRead More

To recruit top talent, focus on branding. March 12, 2018 7 min read This story originally appeared on Glassdoor It’s not just your recruiters who get the talent to join — it’s your brand, too. The recruiter has their work cut out for them, sure, but ultimately it’s your brandRead More

Don’t quit your job if you think an online business is less work. March 12, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s a basic strategy that grows every business. If you have been in business for any amount of time, you know that youRead More

Left. Left. Left. Right. Left. No, this is not an army drill. These are the swiping habits I’ve picked up from my time online dating. Done in a split second, I can swipe faster than most people can snap their fingers. If you’ve ever dabbled with dating apps or onlineRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Jessica Abo sits down with entrepreneur Danielle Finck to discuss why she created a PR firm that only takes clients who are making the world a better place. March 9, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Danielle Finck believes public relations can elevate pioneers whoRead More