People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success. Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t justRead More

Affiliate marketing is simple, but it’s not easy. March 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As a young man, I learned how to make money online, initially to pay off my mother’s debt. I’ve used these same skills to create a lifestyle thatRead More

Develop personas, and write customized emails that offer genuine value. March 15, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all felt similar skepticism when it comes to email marketing campaigns. We’ve unsubscribed. We’ve marked emails as spam. We’ve had serious regrets for putting ourRead More

Email marketing is the cornerstone of many marketing programs. March 14, 2018 3 min read This story originally appeared on Bizness Apps Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And usingRead More

Honesty and transparency are vital for success. Don’t let your customers hear from somebody else that you’ve sold them a work in progress. March 14, 2018 8 min read Update: On March 14, 2018, the U.S. Securities and Exchange Commission (SEC) released a statement announcing it is charging Theranos, founderRead More

Discover six way you can use YouTube as a low-cost marketing tool to generate new customers and sales. March 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. Buy it now fromRead More

The “Attention, Interest, Desire, and Action” funnel could be key to your marketing success. Find out how it works. March 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromRead More

Public relations isn’t just for mega-brands: Small firms can build a following too, by substituting elbow grease for budget. March 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Are you wondering how your competitors got higher rankings on Google and managed to get so manyRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers, PodcastBookers.com. Podcasts are really hot, right? Do you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier thanRead More

Marketing Podcast with Brad BousePodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Brad Bouse. He is the co-founder of Lightboard, a company that delivers great design for sales and marketing teams. He and I discuss the role design plays in brand development and howRead More