February 21, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Ken Schmidt, former director of communications for Harley-Davidson, sat down with Entrepreneur Network partner C-Suite’s Jeffrey Hayzlett to discuss how in order to create demand while restoring a brand’s image, you have to be not just differentRead More

There are a number of options for marketing your app for free, as well as advertising on a small budget. February 21, 2018 6 min read This story originally appeared on Bizness Apps App owners who created an app to effectively communicate with their customers often struggle to promote theirRead More

Use these smart strategies to improve your email success. February 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & NobleRead More

Eric Siu’s tips on developing your own agency. February 21, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’re stuck trying to figure out how to start an agency, this video is packed with tips on how to grow and establish yourself in the marketingRead More

My first encounter with marketing data malpractice came at a young age. I wasn’t old enough to understand what was going on at the time, but my dad loves to tell the story. As I’ve gotten older, the humor and timeless relevance of this anecdote have struck me more andRead More

Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content, that doesn’t alwaysRead More

Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology. February 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In five years, the share of households with a Netflix subscription hasRead More

When it comes to the way we shop, it seems fair to say that none of us are fundamentally rational in our decision-making. Emotive messaging, flash sales and timed promotions have long been staples of the retail arsenal, with impulse-driven purchasing proving to be one of the most effective tactics forRead More

What does email have to do with SEO? At first glance, you don’t see a relationship between these two platforms. But email actually helps boost SEO and website rankings in many different ways. Organic search and email are the two main channels that drive the most traffic to websites. According toRead More

Will artificial intelligence (AI) put marketers out of work? It’s a question I’m seeing a lot lately, and to me, it’s a strange one. It’s like if everyone 150 years ago was asking: “Will the tractor put farmers out of work?” Of course, John Deere didn’t put farmers out ofRead More