My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

With a title like that, I suppose this article better be a homerun.   The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That’s a lot of time spent on just one shorter-than-average post. All that time can easily go to waste if the post doesn’t driveRead More

Market leaders such as Amazon, eBay and Netflix are using artificial intelligence (AI) to take their customer experience to a whole new level. Meanwhile, many small-business owners still believe their web sites’ live chat will be enough to serve potential buyers. They’re missing the mark. AI has changed online commerce by enablingRead More

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs [youtube https://www.youtube.com/watch?v=k6blNBgBiPA] Instagram Gives Brands New Way to Sell In ‘Collection’Read More

You might have heard a digital marketing guru throw the acronym “SKAG” out on the table but you were unsure of what it meant. If you go to urban dictionary, it states that a skag is an unattractive woman. That is not what we’re referring to here. Single Keyword Ad GroupsRead More

A few years ago, Alyza Bohbot, 32, faced a major life decision. Did she want to take over her family’s coffee business? Her parents, Israeli immigrants, launched Alakef Coffee Roasters in Duluth, Minn., in the ’90s and had tremendous success, but business had cooled down and they were ready to sell.Read More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers, PodcastBookers.com. Podcasts are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it, much easier thanRead More

Marketing Podcast with Scott GerberPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Gerber. He is the co-founder and CEO of The Community Company as well as Young Entrepreneur Council (YEC) and Forbes Councils. He and I discuss his new book, Superconnector: Stop NetworkingRead More

You might run an online company, but don’t assume that means you can skirt your customer service duties. Offline word-of-mouth can be more powerful — and profitable — than all the Google ads in the world. Just ask Expedia. Related: 5 Ways to Maximize Word-of-Mouth Marketing Sure, it’s an online giantRead More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound One of the first giant leaps you’ll ever take in your business comes when you delegate or even outsourceRead More