4 Ways You Can Use AI to Enhance Every Step of the Customer Journey
AI has disrupted the retail industry, and that’s a good thing. Consumer behavior is increasingly managed by AI, leading to an unparalleled online shopping experience. AI-powered tools have made it easier for even non-techie CMO’s to deliver a highly personalized experience by anticipating consumer needs and making real-time predictions. AI-powered marketing isRead More
3 Ways to Build Your Brand Identity Using Content Marketing
Can your company’s content pass the “no-logo test”? When I work with digital strategy clients who are struggling with content marketing, I always ask them to take the logo test, inspired by this excellent Content Marketing Institute article. You should try it, too. Related: 5 Tips for Building a StrongRead More
17 Ways to Encourage Others to Refer Your Business
Build credibility and goodwill with members of your network by implementing any of these tactics. Start Slideshow Jose Luis Pelaez Inc | Getty Images The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble |Read More
The 4 Most Common Troubleshooting Scenarios and What to Do About Them
The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Traci Reuter. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound What do you do when your Facebook Ads tank? It’s time to troubleshoot! Following areRead More
Get More of the Right Eyeballs Seeing Your Google Ads
The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes Once you bid on a keyword, your ad will automatically be shown every time somebody makes a related search, right? AndRead More
Transcript of The Evolution of Networking and How It Can Benefit Your Business Today
Back to Podcast John Jantsch: This episode of the Duct Tape Marketing podcast is sponsored by Podcast Bookers. Podcastbookers.com. Podcasts are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier thanRead More
The Evolution of Networking and How It Can Benefit Your Business Today
Marketing Podcast with John CorcoranPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Corcoran. He is a lawyer, former writer in the Office of Presidential Letters and Messages for the Clinton administration and former speechwriter in the California Governor’s office during the Davis administration. HeRead More
How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps
“ROI” can be a blurry idea in the world of content marketing. With often hard-to-measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing in metrics like pageviews, time-on-page, organic impressions, and others aren’t always directly translatable into business revenue, which — let’s face it —Read More
The Marketing Framework That is a Must For Your Business
Traditionally, the marketing and sales funnel had the approach of taking a large target group and getting a few clients out of it (i.e. the funnel analogy). Of course, the funnel concept won’t ever go away, but about ten years ago I defined what I think is still a muchRead More
4 Ways to Get Visitors to Stay on Your Website Longer
It’s important to convert as many of your visitors into leads or sales the very first time they land on your website, because it may be your only chance. Between 70 and 96 percent of your website visitors will never return once they leave after that initial browsing session. TheRead More