Peter Rahal, who along with Jared Smith founded RXBar, recalls a pivotal moment that set the philosophy of their nutrition bar company — one that would eventually be acquired by Kellogg for hundreds of millions of dollars last year. In 2012, the co-founders, who are from Glen Elm, Ill., wereRead More

In this video, Entrepreneur Network partner Greg Rollett breaks down the two most important words to his business — constancy and consistency.  You might not necessarily think of these as positives in marketing or in business. No one wants to be bombarded a million times a day with the sameRead More

Earlier this month, marketers were shocked to learn that Facebook would be making more major changes to its News Feed, effectively bringing brand and publisher organic reach to zero by prioritizing high engagement content from family, friends and groups. In a formal statement posted on his own Facebook page, MarkRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Michael Lisovetsky has been launching successful companies since he was a teenager. Today, he runs JUICE, a performance-based digital growth and marketing agency with a strict focus on maximizing ROI. Lisovetsky and his business partner, Troy Osinoff, have helped their clients see enormous revenue driving success across user acquisition, ecommerceRead More

Is your content persuasive enough to convert your visitors into leads? Some pieces of content you create will drive conversions, while others will be lost in the archives. As a marketer, you always want to write content that is persuasive enough to turn your visitors into leads and thereafter, into payingRead More

Image source: Instagram Instagram Adds Gifs to Stories and, Yes, It’s a Direct Shot at Snapchat. Instagram announced users can now add GIF stickers to all photos and videos uploaded to Stories with more than 100,000 moving stickers to choose from, as well as see which movable images are trending. DoesRead More

As a marketer, the right digital strategy can drive leads, increase profits, and eliminate the competition. But in a crowded marketplace, how do you cut through the noise? Enter Joshua Harris, entrepreneur, master marketer, and member of The Oracles. His company, Agency Growth Secrets, teaches entrepreneurs how to grow highlyRead More

In this video, Entrepreneur Network partner Gerard Adams sits down with Bonin Bough, who is one of the most-awarded marketing executives in his field, the host of Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in aRead More

We live in a startup age, but Fortune 500 companies aren’t going anywhere any time soon. That means that your typical chief marketing officer at a startup or small business must compete with those much bigger companies’ massive marketing budgets, and that things aren’t going to get any less competitive. Related: How Chief MarketingRead More