Marketers are dedicating more and more time and resources to influencer marketing. In fact, Bloglovin found that 63 percent of the marketers it surveyed had increased their budgets for influencer marketing in 2017. That trend is likely to continue in the coming years. And maybe you’re part of it. Related: 9Read More

Do you need to produce video content if you want a future in media? Chris Williams (Chief Product Officer of iHeartMedia), Jesse Hertzberg (former CEO of Livestream) and Hope King (anchor at Cheddar Media), all think so, and they aren’t alone. More than 500 million hours of Youtube videos are watched everyRead More

In the hours following the announcement from Facebook CEO Mark Zuckerberg on Thursday that the social network wanted to focus more on “meaningful interactions” between people, pandemonium struck in the business world.In Facebook’s effort to reduce news feed noise, posts from friends and family now have even more priority over postsRead More

Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science. He also happened to be a very persuasive speaker — so persuasive that his teachings still shape the way we think about the world today. But what does thisRead More

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business asRead More

It’s no secret that striking visuals are interpreted faster and more memorable than text alone. According to 3M’s research, our brains “process visuals 60,000 times faster than text.” So, how can modern marketers best capitalize on the power of visuals in a crowded and noisy online space? No, you don’tRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The marketing landscape is more diverse than ever before, with marketing strategies spanning multiple channels. To stay relevant, you must conduct marketing audits from time to time. With so many tasks to execute, you might be walking a fine line and making a few (or several) blunders. At Betaout, we’ve learned thatRead More

As a kid who grew up in the ’80s — sporting my Jams and Swatch watch as I navigated the neighborhood on my BMX Mongoose — I fell for Stranger Things within the first few minutes of episode one. The phenomenon that is now Stranger Things couldn’t be better timed for us marketers. WithRead More

As more products and companies go digital we’ve seen support quality diverge: either customers can rely on good service in a timely manner, or they are left out in the cold. In the world of apps, it seems the latter situation is increasingly common. Unfortunately, we’re seeing more of aRead More